What is SCAJ

SCAJ is one of the largest specialty coffee events in Asia where stakeholders in coffee industry from Japan and around the world gather annually.

Feature 1

High-quality coffee beans and a wide variety of coffee related products are showcased.

Unique high-quality coffee beans which cannot be found anywhere else in one place will be brought in from coffee producing countries of Latin America, Southeast Asia, and Africa. There will be a wide variety of specialty coffee tastings as well as designated booths where visitors can experience roasting and cupping, and directly discuss business opportunities on the spot. The latest coffee equipment from Europe and the United States will be showcased along with a wide variety of related goods from domestic and overseas manufacturers. Visitors will find additional value in this event thanks to the chance to meet famous celebrities from the specialty coffee industry such as cafe owners, roasters, and baristas.

Feature 2

Opportunity to learn about the latest trends in the coffee industry from growers and experts.

A number of essential seminars for buyers will be held during the event including one which brings together experts from coffee producing countries to explain the measures being taken on coffee farms to improve soil, protect against climate change and global warming, and refine farming processes. There will also be an opportunity to taste popular varieties of freshly harvested coffee. Additional seminars will provide useful information on opening and operating a cafe, training for roasters and baristas, and the latest trends in the coffee industry.

Feature 3

Watch the baristas perform in competitions for the title of Japan’s and world’s best.

Several competitions will be held at the venue’ s event stage for famous baristas, siphonists, and roasters to test their skills against each other in hopes of being named the best. The winner of each of the competitions will qualify to participate in the World Championships.

Japan Barista Championship

Japan Coffee in Good Spirits Championship

Japan Brewers Cup

Japan Cup Tasters Championship

Roast Masters Team Challenge

2021 Event Overview

Event Name SCAJ World Specialty Coffee Conference and Exhibition 2021
2021 Theme Connecting to a Sustainable Future
Date November 17 (Wed) – 19 (Fri) , 2021 *three days
Time 10am – 5pm (until 4pm on the last day)
Venue TOKYO BIG SIGHT Aomi Exhibition Hall A
Number of Exhibitors 200 companies / 350 booths (expected)
[at the previous show : 201 companies / 352 booths]
Number of Visitors 35,000 visitors (expected)
[at the previous show : 33,978 visitors]
Number of Countries & Regions Visitors from 50 countries & regions / Exhibitors from 25 countries & regions
[at the previous show : visitors from 47 countries & regions, exhibitors from 23 countries & regions]
Admission On-site ticket JPY 1,500 / Pre-registration JPY 1,000 (tax included)
*Valid for three days, free with official invitation
Organized by Specialty Coffee Association of Japan (SCAJ)
Supported by Ministry of Foreign Affairs of Japan, Tokyo Metropolitan Government, Tokyo Convention & Visitors Bureau